Why Your Franchisor Hates You
Franchise Development, Owned Media, Paid Media, Shared Media June 12, 2019
Written by David Chapman CEO 2 minutes 15 seconds read time As the founder of an agency that interacts with[...]
Do Your Franchisees Hate You?
Featured, Franchise Marketing, Owned Media, Paid Media, Shared Media June 12, 2019
We interact daily with a deep roster of franchise-based brands with over 20,000 cumulative franchisees in the U.S. and worldwide.[...]
Dear PR Graduate: Now The Real Education Begins.
Earned Media, Public Relations May 12, 2019
America’s institutions of higher learning are letting their public-relations graduates down. And as a result, you recent graduates have little[...]
Tips for Writing Killer Email Subject Lines
Franchise Marketing, Owned Media, Paid Media, Shared Media May 12, 2019
Before I got into PR (some would say crossed over to the dark side) I was a television reporter. I[...]
The Art of “Spinning” Stories To The Media.
Franchise Marketing, Public Relations May 12, 2019
Often times, we PR pros are referred to as “the Spin Crowd.” And no, I’m not talking about the reality show[...]
How I Became A Franchise PR Pro in Kindergarten.
Franchise Marketing, Owned Media, Public Relations May 12, 2019
“When in doubt, go back to the basics.” In my experience, it’s never a bad idea and, typically, returning to[...]
Client-Agency Relationships: Love is a Two Way Street.
Franchise Marketing, Owned Media May 12, 2019
The reasons marketing agencies get fired are well chronicled, from the well-deserved (lack of effort, lack of results, poor communication,[...]
Franchise Marketing and Baseball. It Should Be About Performance, Not Politics.
Franchise Marketing, Owned Media May 12, 2019
As a former college baseball player, for better or for worse, I apply the lessons I learned as an athlete[...]
Think Like a Cactus and Dominate The Next Franchise Conference.
News May 12, 2019
I’ll admit it – I have an unhealthy obsession with the late comedian Mitch Hedberg. His slow drawl one liners[...]
How To Nail Your Next TV Interview
Franchise Development, Public Relations May 12, 2019
Credit: Flickr Mike Renlund Opinions are flying about an interview between Lauren Green and best-selling author Reza Aslan. For 10 minutes,[...]