The herd mentality is pervasive in the franchising industry, and particularly when it comes to franchise development marketing programs.
Franchise brands are chasing franchise prospects through the same portals and list houses, social media, digital advertising, AdWords and PPC, broker networks and more.
It’s the classic too many dogs, not enough dog food where prospects are being chased by multiple brands at the same time.
Even worse, all those lead generation sources are “pay to play” channels, where your leads are flowing only as long as you are spending money, and your precious marketing dollars are going towards making their channel stronger.
In this article, I will outline some new, exciting tools and strategies that will help you break away from the pack.