Close More Deals with These 7 Franchise Sales Videos
Articles & Free Tips May 26, 2023
Are your franchisees painted as brand heroes or brand zeroes? Poorly produced testimonial videos can often come across as looking[...]
How Franchisors Can Build Their Own Lead Development Channel
Articles & Free Tips May 26, 2023
Stop fighting over a block that you do not own! In this article, David Chapman outlines how to recalibrate your[...]
Why Clients Hate Their Franchise Marketing Agency
Articles & Free Tips May 26, 2023
The truth might hurt, but it will also set you free. My company works with many of the leading national[...]
There’s a race to win the hearts and minds of your franchise candidates. And you’re already behind.
Articles & Free Tips May 26, 2023
Let this piece of content marketing help you with your own content marketing! Each year content marketing conferences continue to[...]
Why Most Franchise Brands Whiff at Using Organic Search to Drive Online Leads
Articles & Free Tips May 26, 2023
Poor SEM or SEO can lead to poor ROI. When it comes to driving online leads, search engine marketing (SEM)[...]
Franchise Sales: 6 Reasons It’s Getting Harder to Hit Your Goals.
Articles & Free Tips, Featured August 3, 2020
Awarding a franchise is harder than ever. There are more competitors, and less prospects. Yet the bar keeps getting raised[...]
How Public Relations Drives Franchise Sales
Articles & Free Tips, Earned Media, Public Relations August 18, 2017
A good PR firm can be the key to stronger franchise growth and sales. In this article, David Chapman explores[...]