Dear PR Graduate: Now The Real Education Begins.
Earned Media, Public Relations May 12, 2019
America’s institutions of higher learning are letting their public-relations graduates down. And as a result, you recent graduates have little[...]
How We Find The Right Reporters to Pitch
Earned Media, Franchise Marketing, Public Relations May 12, 2019
There may not be much glory when creating a media list, but it can be a star of a well[...]
“Clients Gone Wild” Series: Botched Radio Interview
Earned Media, Owned Media, Public Relations May 12, 2019
As a reporter, I would usually provide interview subjects with a sense of what I was going to ask. I[...]
“Clients Gone Wild” Series: Wild Tempers
Earned Media, Public Relations May 12, 2019
So, you’ve done your part. You’ve researched, written, edited, rewritten, pitched, followed up, scheduled, confirmed and trained. Granted, it’s no Journal hit,[...]
919 Marketing’s Graham Chapman Featured in The New York Times
Earned Media, News and Awards May 12, 2019
Graham Chapman, new business director for the nationally acclaimed, full-service marketing firm 919 Marketing, was featured in the most recent[...]
Our Town: The King of New Mover Marketing
Earned Media May 12, 2019
Our Town was featured in Yahoo! News and QSR Web as a company excelling in new mover marketing. In a world with a myriad[...]
“Why Your PR Isn’t Working” Series: It’s not newsworthy
Earned Media, Public Relations May 12, 2019
This may seem obvious on the surface, but it is surprising how many business people do not really understand what it means[...]
i9 Sports Knows Its Youth
Earned Media May 12, 2019
A survey commissioned by i9 Sports was featured by a wide variety of the nation’s most well-known publications like USA Today, Parenting[...]
What’s Your Franchise Marketing Roadmap?
Earned Media, Franchise Marketing, News, Owned Media, Paid Media, Shared Media April 17, 2019
To paraphrase a line out of The Matrix – “The answer is out there – it’s asking the right questions that drives[...]
Must Read Valentine’s Day Headlines
Earned Media February 14, 2019
In honor of Valentine’s Day, we’re sharing our favorite love-related stories from today’s headlines. Which are your favorites? What else[...]