Dear PR Graduate: Now The Real Education Begins.
Earned Media, Public Relations
America’s institutions of higher learning are letting their public-relations graduates down. And as a result, you recent graduates have little[...]
How We Find The Right Reporters to Pitch
Earned Media, Franchise Marketing, Public Relations
There may not be much glory when creating a media list, but it can be a star of a well[...]
“Clients Gone Wild” Series: Botched Radio Interview
Earned Media, Owned Media, Public Relations
As a reporter, I would usually provide interview subjects with a sense of what I was going to ask. I[...]
“Clients Gone Wild” Series: Wild Tempers
Earned Media, Public Relations
So, you’ve done your part. You’ve researched, written, edited, rewritten, pitched, followed up, scheduled, confirmed and trained. Granted, it’s no Journal hit,[...]
919 Marketing’s Graham Chapman Featured in The New York Times
Earned Media, News and Awards
Graham Chapman, new business director for the nationally acclaimed, full-service marketing firm 919 Marketing, was featured in the most recent[...]
Our Town: The King of New Mover Marketing
Earned Media
Our Town was featured in Yahoo! News and QSR Web as a company excelling in new mover marketing. In a world with a myriad[...]
“Why Your PR Isn’t Working” Series: It’s not newsworthy
Earned Media, Public Relations
This may seem obvious on the surface, but it is surprising how many business people do not really understand what it means[...]
i9 Sports Knows Its Youth
Earned Media
A survey commissioned by i9 Sports was featured by a wide variety of the nation’s most well-known publications like USA Today, Parenting[...]
What’s Your Franchise Marketing Roadmap?
Earned Media, Franchise Marketing, News, Owned Media, Paid Media, Shared Media
To paraphrase a line out of The Matrix – “The answer is out there – it’s asking the right questions that drives[...]
Must Read Valentine’s Day Headlines
Earned Media
In honor of Valentine’s Day, we’re sharing our favorite love-related stories from today’s headlines. Which are your favorites? What else[...]