How Public Relations Drives Franchise Sales
Articles & Free Tips, Earned Media, Public Relations August 18, 2017
A good PR firm can be the key to stronger franchise growth and sales. In this article, David Chapman explores[...]
Dear PR Graduate: It’s Not Your Fault
Earned Media, Owned Media, Public Relations, Shared Media June 6, 2017
America’s institutions of higher learning are letting their public-relations graduates down. And as a result, you recent graduates have little[...]
“Clients Gone Wild” Series: You did What?! In Front of Who?!
Earned Media, News, Owned Media, Public Relations May 12, 2017
We were at a lovely lunch at a popular, local café one weekday when our cell phone buzzed. It was[...]
7 Content Marketing Tips to Supercharge Franchise Development
Earned Media, Franchise Development, Owned Media, Shared Media March 6, 2017
Last Saturday, I attended a CFE lunch meeting on behalf of our company, 919 Marketing – the nation’s most strategic franchise marketing agency. Immediately following lunch, Family[...]
9 Ways to Supercharge Your Press Release
Earned Media, Franchise Marketing, Public Relations September 20, 2016
Today’s press release needs to keep up with the times. It should be “sociable” and connected, just like the people[...]
Iconic Brands With the Upper Hand: What You Can Learn From Them?
Earned Media, Franchise Marketing, Owned Media August 29, 2016
Sports, beer, camping, sports, action movies, beer, rock and roll, sports, rap music, beer, sports … you get the picture.[...]
The PR Mistake Franchisors Often Make
Earned Media, Franchise Marketing, Public Relations July 19, 2016
Does your franchise business development team leverage PR and social media to increase margins and improve close rates? Does your[...]
CEO of 919 Interviewed by American City Business Journals
Earned Media, News and Awards May 12, 2016
Chief Executive Officer of 919 Marketing Company, David Chapman, recently interviewed with Frank Vinluan of American City Business Journals to[...]
Dress for the Job You Want, NOT the Job You Have
Earned Media November 13, 2015
Dress for the job you want, not the job you have” – this quote, from “Picture Perfect,” is as familiar[...]
Fox News: Golden Corral spreads holiday cheer, increases sales
Earned Media December 6, 2013
An excerpt from a Fox News broadcast: Last year some Golden Corral restaurants tested the theory that Christmas lights and[...]