AAMCO Tests Mobile Diagnostics Program for National Roll-out
Franchise Marketing, News May 18, 2020
AAMCO’s “No-Touch” Services Driving Sales in California About 919 Marketing Co. We tell your brand stories to the world.[...]
Coronavirus Breeds New Franchise Marketing Opportunities
Franchise Marketing, News and Awards March 22, 2020
Let me start by saying our personal and professional worlds have been turned upside down by the COVID-19 pandemic and[...]
Franchise Marketing: The Ultimate Guide to Market Franchises
Featured, Franchise Marketing, News November 20, 2019
Franchisors telling brand stories to attract and retain customers and award more franchises Intro The nearly 750,000 franchises located in the United[...]
Franchise SEO – A Guide for Optimizing Local & National Search
Franchise Marketing, SEO October 28, 2019
Franchise brands face unique challenges when it comes to SEO. Unlike other industries where audiences and demographics are straightforward, franchise[...]
What Is Franchise Content Marketing?
Featured, Franchise Marketing, Owned Media, Paid Media, Shared Media October 14, 2019
Content marketing is integral to the communications quiver. White papers, one-sheets, videos, testimonials, and blog posts enable B2Cs and B2Bs[...]
Do Your Franchisees Hate You?
Featured, Franchise Marketing, Owned Media, Paid Media, Shared Media June 12, 2019
We interact daily with a deep roster of franchise-based brands with over 20,000 cumulative franchisees in the U.S. and worldwide.[...]
Tips for Writing Killer Email Subject Lines
Franchise Marketing, Owned Media, Paid Media, Shared Media May 12, 2019
Before I got into PR (some would say crossed over to the dark side) I was a television reporter. I[...]
The Art of “Spinning” Stories To The Media.
Franchise Marketing, Public Relations May 12, 2019
Often times, we PR pros are referred to as “the Spin Crowd.” And no, I’m not talking about the reality show[...]
How I Became A Franchise PR Pro in Kindergarten.
Franchise Marketing, Owned Media, Public Relations May 12, 2019
“When in doubt, go back to the basics.” In my experience, it’s never a bad idea and, typically, returning to[...]
Client-Agency Relationships: Love is a Two Way Street.
Franchise Marketing, Owned Media May 12, 2019
The reasons marketing agencies get fired are well chronicled, from the well-deserved (lack of effort, lack of results, poor communication,[...]