Franchise Marketing and Baseball. It Should Be About Performance, Not Politics.
Franchise Marketing, Owned Media May 12, 2019
As a former college baseball player, for better or for worse, I apply the lessons I learned as an athlete[...]
How We Find The Right Reporters to Pitch
Earned Media, Franchise Marketing, Public Relations May 12, 2019
There may not be much glory when creating a media list, but it can be a star of a well[...]
Boost Franchise Social Media Results
Franchise Marketing May 12, 2019
The social media craze has boxed many franchisors into a corner. To date, lots of time and money has spent[...]
Shiny Object Syndrome Isn’t Cute: 3 Examples of Tech-Love Gone Awry
Franchise Marketing, Owned Media May 12, 2019
I proudly wear “early adopter” like a badge. I love being on the bleeding edge of technology – having all[...]
One out of three franchise-based companies will change their marketing firm in the next 12 months.
Franchise Marketing, Owned Media May 12, 2019
Ironically, the reasons why one out of three companies change their PR and marketing firm each year are largely the[...]
How to Streamline Communications
Franchise Development, Franchise Marketing, Owned Media, Public Relations May 12, 2019
Remember the 1990’s? You know – when the height of technology meant you could download the new Bare Naked Ladies album from Napster with[...]
PR Technologist: Why You Need One
Franchise Marketing, Public Relations May 12, 2019
(And for up-and-coming PR Pros, why you need to be one) Image courtesy of: http://authenticblogging.wordpress.com/ Many of the biggest stories in the[...]
The Press Release is (Almost) Dead
Franchise Marketing, Public Relations May 12, 2019
We continue to churn out press releases every day here. But, I can promise you this: We do not need[...]
Hook the Media: How To Tell Franchisee Stories
Franchise Marketing, Public Relations May 12, 2019
Your business is booming; revenues are up, employees are happy, but there’s still something missing. Or maybe things are a[...]
Hint: Great Marketers Are Great Salespeople.
Franchise Marketing, Owned Media May 3, 2019
Sales folks have a bad reputation. And, honestly, many of the complaints are well founded. Too many salesperson very much[...]