The PR Mistake Franchisors Often Make
Earned Media, Franchise Marketing, Public Relations July 19, 2016
Does your franchise business development team leverage PR and social media to increase margins and improve close rates? Does your[...]
Why Does Buzz Help Business?
Franchise Marketing June 14, 2016
Marketing consultants are bombarded by daily considerations of What for our clients. What’s the right message? What’s the right channel? What angle do we take so the right[...]
Newsjacking: A New PR Approach Or Just A Gimmick?
Franchise Marketing, Public Relations May 12, 2016
It goes without saying that getting media coverage for a client is a pretty sizable part of the job if[...]
Is Your Story Newsworthy?
Franchise Marketing, Public Relations April 28, 2016
There’s no denying that the media industry has changed in the last decade. The entire industry has been turned on[...]
16 Ways to Handle Negative Reviews and Comments
Franchise Marketing, Owned Media, Public Relations, Shared Media March 3, 2016
Every business is at risk of getting negative online reviews or negative comments to a blog post. Naturally, dealing with[...]
Why Your PR Isn’t Working
Franchise Marketing, Public Relations February 5, 2016
“Target your pitches and press releases to the right reporters at the right media outlets.” Any PR professional has surely[...]
I Pitch Like a Girl!
Franchise Marketing September 14, 2015
How you pitch a story is just as important as what you pitch. Everyone has their own style to pitch[...]
Fox and Friends asks Who’s Hiring? Our Town America!
Franchise Marketing August 12, 2014
An excerpt from the August, 2014, broadcast of Fox and Friends: Our Town America CEO Michael Plummer, Jr. and Marketing[...]
Fox News Dances with Heroes and Fred Astaire Dance Studios
Franchise Marketing July 5, 2014
An excerpt from a July 5 Fox News broadcast: “Forget ‘Dancing with the Stars,’ this is dancing with our heroes![...]
Wall Street Journal goes inside Papa Murphy’s take and bake pizza system
Franchise Marketing June 9, 2013
Papa Murphy’s is a 1,360-location pizza chain where customers add ingredients to an uncooked pizza on site and then cook[...]