Social Media for Nonprofits: The Definitive Guide
Franchise Marketing, Nonprofit Sales and Marketing, Owned Media, Social Media June 1, 2020
The world of social media marketing is a difficult one to navigate – even more now than it was before,[...]
919 Marketing Shows How to Maximize Marketing Communications in New Webinar
Franchise Marketing, News and Awards, Owned Media, Podcasts and Webinars June 1, 2020
The world is still reeling from the impact of the coronavirus pandemic. Some businesses have chosen to hunker down and[...]
What Is Franchise Content Marketing?
Featured, Franchise Marketing, Owned Media, Paid Media, Shared Media October 14, 2019
Content marketing is integral to the communications quiver. White papers, one-sheets, videos, testimonials, and blog posts enable B2Cs and B2Bs[...]
Why Franchisors Whiff on Using SEO to Drive Leads
Featured, Franchise Development, Owned Media, Paid Media, SEO, Shared Media June 12, 2019
Why most franchise brands whiff at using organic search to drive online leads. The good news – there are only[...]
Why Your Franchisor Hates You
Franchise Development, Owned Media, Paid Media, Shared Media June 12, 2019
Written by David Chapman CEO 2 minutes 15 seconds read time As the founder of an agency that interacts with[...]
Do Your Franchisees Hate You?
Featured, Franchise Marketing, Owned Media, Paid Media, Shared Media June 12, 2019
We interact daily with a deep roster of franchise-based brands with over 20,000 cumulative franchisees in the U.S. and worldwide.[...]
Tips for Writing Killer Email Subject Lines
Franchise Marketing, Owned Media, Paid Media, Shared Media May 12, 2019
Before I got into PR (some would say crossed over to the dark side) I was a television reporter. I[...]
How I Became A Franchise PR Pro in Kindergarten.
Franchise Marketing, Owned Media, Public Relations May 12, 2019
“When in doubt, go back to the basics.” In my experience, it’s never a bad idea and, typically, returning to[...]
Client-Agency Relationships: Love is a Two Way Street.
Franchise Marketing, Owned Media May 12, 2019
The reasons marketing agencies get fired are well chronicled, from the well-deserved (lack of effort, lack of results, poor communication,[...]
Franchise Marketing and Baseball. It Should Be About Performance, Not Politics.
Franchise Marketing, Owned Media May 12, 2019
As a former college baseball player, for better or for worse, I apply the lessons I learned as an athlete[...]