Category: Owned Media
Iconic Brands With the Upper Hand: What You Can Learn From Them?
Earned Media, Franchise Marketing, Owned Media August 29, 2016
Sports, beer, camping, sports, action movies, beer, rock and roll, sports, rap music, beer, sports … you get the picture.[...]
16 Ways to Handle Negative Reviews and Comments
Franchise Marketing, Owned Media, Public Relations, Shared Media March 3, 2016
Every business is at risk of getting negative online reviews or negative comments to a blog post. Naturally, dealing with[...]
Blogging into the abyss? We think not.
Owned Media, Shared Media December 4, 2015
I work with clients all the time who struggle to appreciate the value of a blog, especially when they think[...]