Category: Owned Media
Iconic Brands With the Upper Hand: What You Can Learn From Them?
Earned Media, Franchise Marketing, Owned Media
Sports, beer, camping, sports, action movies, beer, rock and roll, sports, rap music, beer, sports … you get the picture.[...]
16 Ways to Handle Negative Reviews and Comments
Franchise Marketing, Owned Media, Public Relations, Shared Media
Every business is at risk of getting negative online reviews or negative comments to a blog post. Naturally, dealing with[...]
Blogging into the abyss? We think not.
Owned Media, Shared Media
I work with clients all the time who struggle to appreciate the value of a blog, especially when they think[...]