What Is Franchise Content Marketing?
Featured, Franchise Marketing, Owned Media, Paid Media, Shared Media
Content marketing is integral to the communications quiver. White papers, one-sheets, videos, testimonials, and blog posts enable B2Cs and B2Bs[...]
Why Franchisors Whiff on Using SEO to Drive Leads
Featured, Franchise Development, Owned Media, Paid Media, SEO, Shared Media
Why most franchise brands whiff at using organic search to drive online leads. The good news – there are only[...]
Why Your Franchisor Hates You
Franchise Development, Owned Media, Paid Media, Shared Media
Written by David Chapman CEO 2 minutes 15 seconds read time As the founder of an agency that interacts with[...]
Do Your Franchisees Hate You?
Featured, Franchise Marketing, Owned Media, Paid Media, Shared Media
We interact daily with a deep roster of franchise-based brands with over 20,000 cumulative franchisees in the U.S. and worldwide.[...]
Tips for Writing Killer Email Subject Lines
Franchise Marketing, Owned Media, Paid Media, Shared Media
Before I got into PR (some would say crossed over to the dark side) I was a television reporter. I[...]
What’s Your Franchise Marketing Roadmap?
Earned Media, Franchise Marketing, News, Owned Media, Paid Media, Shared Media
To paraphrase a line out of The Matrix – “The answer is out there – it’s asking the right questions that drives[...]
Nationwide Consumer Media Coverage Drives Kolache Factory Brand Expansion.
Franchise Marketing, Owned Media, Paid Media
Three things on every restaurant chain’s To-Do list: create big media buzz, build greater brand awareness and have increased customer[...]
You’re A Rock Star And We Know It
Franchise Marketing, Owned Media, Paid Media, Shared Media
The More Things Change, The More They Stay The Same I spent over a decade working with entertainers and musicians.[...]