“Clients Gone Wild” Series: Botched Radio Interview
Earned Media, Owned Media, Public Relations May 12, 2019
As a reporter, I would usually provide interview subjects with a sense of what I was going to ask. I[...]
“Clients Gone Wild” Series: Wild Tempers
Earned Media, Public Relations May 12, 2019
So, you’ve done your part. You’ve researched, written, edited, rewritten, pitched, followed up, scheduled, confirmed and trained. Granted, it’s no Journal hit,[...]
How to Streamline Communications
Franchise Development, Franchise Marketing, Owned Media, Public Relations May 12, 2019
Remember the 1990’s? You know – when the height of technology meant you could download the new Bare Naked Ladies album from Napster with[...]
“Why Your PR Isn’t Working” Series: It’s not newsworthy
Earned Media, Public Relations May 12, 2019
This may seem obvious on the surface, but it is surprising how many business people do not really understand what it means[...]
PR Technologist: Why You Need One
Franchise Marketing, Public Relations May 12, 2019
(And for up-and-coming PR Pros, why you need to be one) Image courtesy of: http://authenticblogging.wordpress.com/ Many of the biggest stories in the[...]
The Press Release is (Almost) Dead
Franchise Marketing, Public Relations May 12, 2019
We continue to churn out press releases every day here. But, I can promise you this: We do not need[...]
Hook the Media: How To Tell Franchisee Stories
Franchise Marketing, Public Relations May 12, 2019
Your business is booming; revenues are up, employees are happy, but there’s still something missing. Or maybe things are a[...]
How Public Relations Drives Franchise Sales
Articles & Free Tips, Earned Media, Public Relations August 18, 2017
A good PR firm can be the key to stronger franchise growth and sales. In this article, David Chapman explores[...]
Dear PR Graduate: It’s Not Your Fault
Earned Media, Owned Media, Public Relations, Shared Media June 6, 2017
America’s institutions of higher learning are letting their public-relations graduates down. And as a result, you recent graduates have little[...]
“Clients Gone Wild” Series: You did What?! In Front of Who?!
Earned Media, News, Owned Media, Public Relations May 12, 2017
We were at a lovely lunch at a popular, local café one weekday when our cell phone buzzed. It was[...]