“Clients Gone Wild” Series: Botched Radio Interview
Earned Media, Owned Media, Public Relations
As a reporter, I would usually provide interview subjects with a sense of what I was going to ask. I[...]
“Clients Gone Wild” Series: Wild Tempers
Earned Media, Public Relations
So, you’ve done your part. You’ve researched, written, edited, rewritten, pitched, followed up, scheduled, confirmed and trained. Granted, it’s no Journal hit,[...]
How to Streamline Communications
Franchise Development, Franchise Marketing, Owned Media, Public Relations
Remember the 1990’s? You know – when the height of technology meant you could download the new Bare Naked Ladies album from Napster with[...]
“Why Your PR Isn’t Working” Series: It’s not newsworthy
Earned Media, Public Relations
This may seem obvious on the surface, but it is surprising how many business people do not really understand what it means[...]
PR Technologist: Why You Need One
Franchise Marketing, Public Relations
(And for up-and-coming PR Pros, why you need to be one) Image courtesy of: http://authenticblogging.wordpress.com/ Many of the biggest stories in the[...]
The Press Release is (Almost) Dead
Franchise Marketing, Public Relations
We continue to churn out press releases every day here. But, I can promise you this: We do not need[...]
Hook the Media: How To Tell Franchisee Stories
Franchise Marketing, Public Relations
Your business is booming; revenues are up, employees are happy, but there’s still something missing. Or maybe things are a[...]
How Public Relations Drives Franchise Sales
Articles & Free Tips, Earned Media, Public Relations
A good PR firm can be the key to stronger franchise growth and sales. In this article, David Chapman explores[...]
Dear PR Graduate: It’s Not Your Fault
Earned Media, Owned Media, Public Relations, Shared Media
America’s institutions of higher learning are letting their public-relations graduates down. And as a result, you recent graduates have little[...]
“Clients Gone Wild” Series: You did What?! In Front of Who?!
Earned Media, News, Owned Media, Public Relations
We were at a lovely lunch at a popular, local café one weekday when our cell phone buzzed. It was[...]