The 7 Things Other PR Firms Don’t Want You To Know
Featured, Franchise Development, Public Relations
There are a number of myths and false perceptions surrounding the practice of public relations today and many PR agencies[...]
9 Ways to Supercharge Your Press Release
Earned Media, Franchise Marketing, Public Relations
Today’s press release needs to keep up with the times. It should be “sociable” and connected, just like the people[...]
The PR Mistake Franchisors Often Make
Earned Media, Franchise Marketing, Public Relations
Does your franchise business development team leverage PR and social media to increase margins and improve close rates? Does your[...]
Newsjacking: A New PR Approach Or Just A Gimmick?
Franchise Marketing, Public Relations
It goes without saying that getting media coverage for a client is a pretty sizable part of the job if[...]
Is Your Story Newsworthy?
Franchise Marketing, Public Relations
There’s no denying that the media industry has changed in the last decade. The entire industry has been turned on[...]
16 Ways to Handle Negative Reviews and Comments
Franchise Marketing, Owned Media, Public Relations, Shared Media
Every business is at risk of getting negative online reviews or negative comments to a blog post. Naturally, dealing with[...]
Why Your PR Isn’t Working
Franchise Marketing, Public Relations
“Target your pitches and press releases to the right reporters at the right media outlets.” Any PR professional has surely[...]