The coronavirus pandemic has sent shockwaves through the economy that have affected every business in America from Main Street to Wall Street. Small businesses have found themselves asking what they can do to hold on in these uncertain times.
While there is no magic bullet that can solve this crisis for every industry, there are still steps that we can all take to weather the storm while looking forward.
As a trusted thought-leader in the world of franchise marketing for more than twenty years, 919 Marketing works with many small businesses throughout the country and has seen the impact of this crisis firsthand. 919 Marketing CEO David Chapman spoke to Ken Smith of WRAL on how the impact has affected North Carolina small businesses and brands across the country.
Chapman says that since founding 919 Marketing 22 years ago, he has encountered many world crises, but none on the level of what we see today.