Sports, beer, camping, sports, action movies, beer, rock and roll, sports, rap music, beer, sports … you get the picture. I’m an All-American kind of guy.
So, naturally, I’m really digging these brands that are cleverly adapting their marketing strategies to incorporate figures from American pop culture to appeal to men in their advertising.
I’m not just talking about some LeBron or Manning athlete endorsement, here.
These are iconic American brands that are using new and familiar faces (literally) to the mainstream American male to liven up their marketing. And, as a result, they now have the upper hand.
Here are my favorite examples:
Dockers
“Wear the Pants” is a brilliant slogan for their male demographic. It empowers the men who actually do think they “wear the pants” in their relationship and reassures the ones that don’t. If a product plays to your ego like this and appeals to your manhood, you’re going to give it a shot.
Who better to represent manhood, outside of Chuck Norris and “The Most Interesting Man in the World,” than Bear Grylls? Well played, Dockers. Well played.
Chrysler
No question about it – no city has been impacted worse by our economic troubles than Detroit, and the auto industry has taken the brunt of it. But hey, times are never easy in Detroit and many working men and women around the country can relate to a “never surrender” mentality.
So, what has Chrysler done to capitalize? They launch the “imported from Detroit” campaign and bring on Detroit-native Eminem as their brand ambassador.
Hey, if Marshall Mathers can come back from drug addiction, depression and a dead-in-the-water career, Chrysler, Detroit and our nation can, too, right? This is America, comebacks are what we do!
State Farm
