How Public Relations Drives Franchise Sales
Articles & Free Tips, Earned Media, Public Relations August 18, 2017
A good PR firm can be the key to stronger franchise growth and sales. In this article, David Chapman explores[...]
Dear PR Graduate: It’s Not Your Fault
Earned Media, Owned Media, Public Relations, Shared Media June 6, 2017
America’s institutions of higher learning are letting their public-relations graduates down. And as a result, you recent graduates have little[...]
The Lost Art of the Business Relationship
Featured, Franchise Marketing, Staff Picks May 22, 2017
Emoji this! Stop typing and start talking. When it comes to business relationships, technology has become a blessing and a[...]
“Clients Gone Wild” Series: You did What?! In Front of Who?!
Earned Media, News, Owned Media, Public Relations May 12, 2017
We were at a lovely lunch at a popular, local café one weekday when our cell phone buzzed. It was[...]
Check Out Beef Jerky Outlet Offering Franchise Advice During An Episode of ‘The Profit’ On CNBC
Franchise Development April 11, 2017
Beef Jerky Outlet, the nation’s fastest growing beef jerky retailer, talked with Marcus Lemonis during the recent IFE show while[...]
7 Content Marketing Tips to Supercharge Franchise Development
Earned Media, Franchise Development, Owned Media, Shared Media March 6, 2017
Last Saturday, I attended a CFE lunch meeting on behalf of our company, 919 Marketing – the nation’s most strategic franchise marketing agency. Immediately following lunch, Family[...]
Is Direct Mail Dead?
Franchise Marketing December 16, 2016
There are a number of new marketing minds today who claim that traditional marketing methods, like direct mail, are dead. [...]
The 7 Things Other PR Firms Don’t Want You To Know
Featured, Franchise Development, Public Relations October 14, 2016
There are a number of myths and false perceptions surrounding the practice of public relations today and many PR agencies[...]
9 Ways to Supercharge Your Press Release
Earned Media, Franchise Marketing, Public Relations September 20, 2016
Today’s press release needs to keep up with the times. It should be “sociable” and connected, just like the people[...]
Iconic Brands With the Upper Hand: What You Can Learn From Them?
Earned Media, Franchise Marketing, Owned Media August 29, 2016
Sports, beer, camping, sports, action movies, beer, rock and roll, sports, rap music, beer, sports … you get the picture.[...]