Tips for Writing Killer Email Subject Lines
Franchise Marketing, Owned Media, Paid Media, Shared Media
Before I got into PR (some would say crossed over to the dark side) I was a television reporter. I[...]
The Art of “Spinning” Stories To The Media.
Franchise Marketing, Public Relations
Often times, we PR pros are referred to as “the Spin Crowd.” And no, I’m not talking about the reality show[...]
How I Became A Franchise PR Pro in Kindergarten.
Franchise Marketing, Owned Media, Public Relations
“When in doubt, go back to the basics.” In my experience, it’s never a bad idea and, typically, returning to[...]
Client-Agency Relationships: Love is a Two Way Street.
Franchise Marketing, Owned Media
The reasons marketing agencies get fired are well chronicled, from the well-deserved (lack of effort, lack of results, poor communication,[...]
Franchise Marketing and Baseball. It Should Be About Performance, Not Politics.
Franchise Marketing, Owned Media
As a former college baseball player, for better or for worse, I apply the lessons I learned as an athlete[...]
Think Like a Cactus and Dominate The Next Franchise Conference.
News
I’ll admit it – I have an unhealthy obsession with the late comedian Mitch Hedberg. His slow drawl one liners[...]
How To Nail Your Next TV Interview
Franchise Development, Public Relations
Credit: Flickr Mike Renlund Opinions are flying about an interview between Lauren Green and best-selling author Reza Aslan. For 10 minutes,[...]
How We Find The Right Reporters to Pitch
Earned Media, Franchise Marketing, Public Relations
There may not be much glory when creating a media list, but it can be a star of a well[...]
“Clients Gone Wild” Series: Botched Radio Interview
Earned Media, Owned Media, Public Relations
As a reporter, I would usually provide interview subjects with a sense of what I was going to ask. I[...]
Everyone is Replaceable
News and Awards
Getting a job these days is competitive and PR firms are looking for employees who can keep up with the[...]