There are literally dozens of franchise marketing KPIs to consider depending on factors like brand size, whether you are B2C or B2B, industry sector, and in-house resources to set and track KPIs.
However, the following list includes what we feel are the most critical franchise marketing KPI’s:
1. Maximize Desktop and Mobile Website Speed
It’s almost impossible to build a winning marketing program around a weak website experience for your franchise candidates or the customers of your franchisees. There a plenty of free tools that will analyze website speed on desktop and mobile platforms.
Do the same audit of your major competitors. Once you have the numbers, set numerical KPIs around performance versus the competition, and set stretch goals for moving your speed from the benchmark to a blazing speed. If you nail this it will have a major impact on bounce rate, time on site, conversions, and organic search success. See next point.
2. Increase Domain Authority (DA)
Google ranks websites from 1-100 based on trust of the content on the website, and yes, load time plays a role in that ranking. Check out your Domain Authority for free.