Raleigh, NC (May 18, 2020) – What started as a fun toast between two franchise industry veterans has evolved into a viral Happy Hour phenomenon as hundreds of businesses coast-to-coast raise a glass each week to toast to “#WhiskeyWednesday.” Now, the bourbon drinking business buddies who started the Wednesday night trend during the COVID-19 lockdowns are inviting companies worldwide to lift a glass of their favorite beverage – and lift spirits – to join in the weekly Happy Hour fun.
“We craved a simple way to connect each week because we’re missing our colleagues and business friends nationwide who we see regularly at meetings and conferences but can’t now because of the lockdowns,” says Whiskey Wednesday co-founder David Chapman, CEO of 919 Marketing, a leading national content marketing agency located just outside of Raleigh, North Carolina. “One Wednesday night in February, a buddy and I shared a virtual toast with our favorite bourbon on a zoom meeting that sparked our idea to invite the world in to celebrate.”
That buddy is Pete Baldine, a beloved figurehead in the franchising industry and the President of Moran Family of Brands, a nationwide franchisor of automotive repair services. When he and Chapman posted their #WhiskeyWednesday toasts on their social media channels, folks started joining in from franchise businesses all over the country. Thanks to so many throughout franchising (and beyond) the #WhiskeyWednesday trend has gone viral (check out some of the latest videos here – https://www.linkedin.com/feed/hashtag/whiskeywednesday/).
Now, every Wednesday night, LinkedIn and Facebook feeds are full of #WhiskeyWednesday videos of people toasting with their drink-of-choice, challenging others to join in the #WhiskeyWednesday fun. The videos have become a fun, creative outlet with folks toasting while sharing war stories of survival during the pandemic. No surprise, drinking with friends is a national pastime of sorts, as folks toast while giving their kids a bath, riding a horse, and even building a chicken coop to relieve the coronavirus crazies.