The Top 7 Franchise Marketing KPIs
There are literally dozens of franchise marketing KPIs to consider depending on factors like brand size, whether you are B2C or B2B, industry sector, and in-house resources to set and track KPIs. However, the following list includes what we feel are the most critical franchise marketing KPI’s: 1. Maximize Desktop and Mobile Website Speed It’s almost impossible to build a winning marketing program around a weak website experience for your franchise candidates or the customers of your franchisees. There a plenty of free tools that will analyze website speed on desktop and mobile platforms. Do the same audit of your […]
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8 Franchise Lead Generation Hacks: Proven Effective Methods
Understanding how to generate effective, high-quality franchise leads is one of the most important skills you can have as a franchisor. After all, if you can’t sell franchises, you can’t make money. But finding potential franchisees in today’s ever-evolving customer base can be a challenge. That’s why we’ve accumulated proven methods for quality franchise lead generation, to help you find the best franchisees for your business. Have Your Owned Channels in Check Understanding the importance of your owned channels, and how to leverage them to generate interest in your franchise, is vital to attracting high-quality franchisees. Owned media, like your […]
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Forbes Ranks 919 Marketing as Top PR Firm
919 Earns Highest 5-Star Ranking Based on Client Surveys 919 Marketing is proud to be recognized as one of the nation’s top PR firms by ranking on Forbes’ prestigious 2021 inaugural list of America’s Best PR Agencies. The company competed against thousands of national PR firms to earn this coveted honor. Forbes partnered with market research firm Statista that surveyed more than 12 thousand experts and 20 thousand customers who nominated more than 5 thousand firms. The list was narrowed down to the top 200 PR agencies. 919 Marketing received the highest five-star ranking. “919 Marketing is thrilled and honored […]
Nonprofit Content Marketing: Creating a Strategy That Works
As a nonprofit, you are uniquely positioned to take advantage of an entire range of content marketing that for-profit industries may not be able to tap into. Content marketing gives you the chance to tell your story in a way that draws people to your nonprofit and encourages them to stay engaged with you. In a nutshell, content marketing is everything you write and/or present that engages, inspires, and attracts your supporters. Content marketing should educate and should make those who work with you want to see your goal achieved. Your content marketing should pull people in and inspire them […]
Scott Curkin, 919 Marketing VP, Featured in USA Today
919 Marketing’s VP of Account Services, Scott Curkin, was featured in USA Today on an article about middle seats on airlines. Curkin was on a business trip from Las Vegas to Phoenix when a small-framed passenger sat in the middle seat between him and 919 Marketing CEO, David Chapman. The man tried to claim both armrests and then hilariously tried to challenge Chapman to a midair fight. “He went on a rant about how, as the occupant of the middle seat, he deserved to have both armrests,” remembers Curkin. The man then asked 919’s CEO to “step outside” to settle […]
919 Marketing Recognized as America’s Highest-Ranked and Fastest-Growing Franchise Marketing Agency
National Marketing Agency Honored for Impressive 130% Percent Growth Rate (August 19, 2020- Raleigh, N.C.) – For the second year in a row, 919 Marketing is recognized as the country’s highest ranked and fastest growing franchise PR and franchise marketing agency in the country. The company is ranked for the fifth time on the Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The multi-million-dollar franchise marketing and franchise PR agency located just outside Raleigh, North Carolina, experienced an explosive three-year growth rate of 130 percent. The Real Deal Unlike some franchise supplier rankings, where companies […]
Nonprofit SEO – The Definitive Guide to Optimizing Your Website Content
Nonprofit organizations can face an uphill battle when it comes to being noticed online, and yet with the increasing number of donors turning to the web to give, online engagement is vital. However, many nonprofits deal with limited budgets and fierce competition from for-profit businesses and government agencies in search engines. That’s where SEO comes in. SEO can help your nonprofit business stand out against the competition by letting you highlight the differentiators that make you unique. In our guide, we’ll break down what SEO is, why it’s important, and how you can make your content a driving force for […]
919 Recognized on Franchise Today Podcast
919 Marketing got serious props from Pete Baldine, President of Moran Brands, during his recent guest appearance on the Franchise Today podcast. Pete thanked 919 Marketing for getting 18 of his automotive-repair franchise locations on several television news networks through our PR services. The news segments promoted how his franchisees were using advanced sanitizing techniques and customer care during the COVID-19 pandemic, including pickup and delivery services. Thank you for the shout-out, Pete! You can listen to the full Franchise Today episode here.
919 Marketing CEO David Chapman Reveals 5 Marketing Strategies You Need for the Next 90 Days
It can be difficult for even the biggest companies to know how to react in a crisis. How a company chooses to confront a crisis, big or small, speaks volumes about both the company and its leadership. It turns out there are still many steps proactive companies can take to maintain momentum and improve their market share during difficult times. These opportunities to improve market share were the subject of the latest webinar by 919 Marketing CEO and Founder, David Chapman. David and 919 Marketing boast more than 20 years’ experience in the world of marketing, with over a decade […]
Franchise CEO Branding: The 10-Step Process to Become an Industry Thought Leader
Most successful franchise brands are led by CEOs with a clear and compelling vision for the company. They understand the impact effective brand building and brand nurturing have on employee recruitment and retention, franchise marketing performance, franchise sales, franchisee profitability and growth, and maximizing shareholder value. Yet the majority of franchise CEOs championing brand development fail to capitalize on a critical component of brand building as we move into the new age of franchising — franchise CEO branding. Staying silent while competitors become trusted industry thought leaders is not an option. It is time to lead the brand from the […]