919 Blog

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919 Recognized on Franchise Today Podcast

June 18, 2020|Franchise Sales and Marketing, Public Relations | 1 Min Read

919 Marketing got serious props from Pete Baldine, President of Moran Brands, during his recent guest appearance on the Franchise Today podcast. Pete thanked 919 Marketing for getting 18 of his automotive-repair franchise locations on several television news networks through our PR services. The news segments promoted how his franchisees were using advanced sanitizing techniques and customer care during the COVID-19 pandemic, including pickup and delivery services. Thank you for the shout-out, Pete! You can listen to the full Franchise Today episode here.

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race track with the words 5 Marketing Strategies You Need for the Next 90 Days and the 919 marketing logo on the right side
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919 Marketing CEO David Chapman Reveals 5 Marketing Strategies You Need for the Next 90 Days

June 11, 2020|Uncategorized | 2 Min Read

It can be difficult for even the biggest companies to know how to react in a crisis. How a company chooses to confront a crisis, big or small, speaks volumes about both the company and its leadership. It turns out there are still many steps proactive companies can take to maintain momentum and improve their market share during difficult times. These opportunities to improve market share were the subject of the latest webinar by 919 Marketing CEO and Founder, David Chapman. David and 919 Marketing boast more than 20 years’ experience in the world of marketing, with over a decade […]

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male and female CEO with their shadows in the shape of a super hero
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Franchise CEO Branding: The 10-Step Process to Become an Industry Thought Leader

June 9, 2020|Earned Media, Franchise Sales and Marketing | 9 Min Read

Most successful franchise brands are led by CEOs with a clear and compelling vision for the company. They understand the impact effective brand building and brand nurturing have on employee recruitment and retention, franchise marketing performance, franchise sales, franchisee profitability and growth, and maximizing shareholder value. Yet the majority of franchise CEOs championing brand development fail to capitalize on a critical component of brand building as we move into the new age of franchising — franchise CEO branding.  Staying silent while competitors become trusted industry thought leaders is not an option. It is time to lead the brand from the […]

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How To Turn Marketing Communications into a Runway for your Business
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919 Marketing Shows How to Maximize Marketing Communications in New Webinar

June 1, 2020|919 News and Awards, Franchise Sales and Marketing, Owned Media, Podcasts and Webinars | 3 Min Read

The world is still reeling from the impact of the coronavirus pandemic. Some businesses have chosen to hunker down and wait things out. Meanwhile, others are taking a more proactive approach. As Founder and CEO of 919 Marketing, David Chapman is a thought leader in the world of franchise marketing and has the insight franchisees and franchisors need to cope with these difficult times. Since its founding, Chapman and 919 Marketing have contended with many world events, including Y2K, 9/11, and the 2008 financial crash. Even so, Chapman admits he has never seen anything quite like our current situation. Still, […]

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U.S. Small Businesses Join in Nationwide Virtual Happy Hour

June 1, 2020|919 News and Awards | 4 Min Read

Friendly Toast Goes Viral As “#Whiskey Wednesday” Takes Off Raleigh, NC (May 18, 2020) – What started as a fun toast between two franchise industry veterans has evolved into a viral Happy Hour phenomenon as hundreds of businesses coast-to-coast raise a glass each week to toast to  “#WhiskeyWednesday.”  Now, the bourbon drinking business buddies who started the Wednesday night trend during the COVID-19 lockdowns are inviting companies worldwide to lift a glass of their favorite beverage – and lift spirits – to join in the weekly Happy Hour fun. Toast-Turned-Trend “We craved a simple way to connect each week because […]

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Social Media for Nonprofits: The Definitive Guide
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Social Media for Nonprofits: The Definitive Guide

June 1, 2020|919 Marketing Guides, Owned Media, Social Media | 11 Min Read

The world of social media marketing is a difficult one to navigate – even more now than it was before, thanks to COVID-19. As more people turn to social media for information and connection than ever before, nonprofits have an unprecedented opportunity to build their audience and come out the other side of this pandemic going strong. It’s true that social media is a competitive landscape, and that you’ll be fighting to make sure your voice gets heard over both other nonprofits and for-profit businesses. It’s true that some of these businesses might have a head start in their social […]

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CEO Offers Insight and Advice About Small Businesses Impacted by Coronavirus

June 1, 2020|919 News and Awards | 4 Min Read

The coronavirus pandemic has sent shockwaves through the economy that have affected every business in America from Main Street to Wall Street. Small businesses have found themselves asking what they can do to hold on in these uncertain times. While there is no magic bullet that can solve this crisis for every industry, there are still steps that we can all take to weather the storm while looking forward. As a trusted thought-leader in the world of franchise marketing for more than twenty years, 919 Marketing works with many small businesses throughout the country and has seen the impact of […]

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Podcast: Show Me the Money…Through Marketing and PR with Graham Chapman

April 17, 2020|Earned Media, Podcasts and Webinars, Public Relations, Uncategorized | 1 Min Read

When he was younger, 919 Marketing’s VP of Account Services, Graham Chapman, wanted to be a sports agent, like Jerry Maguire. Instead, he became…Graham Chapman, which is good when you consider how well he has helped 919 Marketing’s clients grow their franchises. On some level, every business needs to market itself, and franchises are no exception. Graham provides some good info on the franchise marketing front in his recent appearance on host Wes Barefoot’s podcast called Path 2 Freedom. Listen Here: Path 2 Freedom Podcast with Guest Graham Chapman

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Coronavirus Breeds New Franchise Marketing Opportunities

March 22, 2020|919 News and Awards, Franchise Sales and Marketing | 12 Min Read
Let me start by saying our personal and professional worlds have been turned upside down by the COVID-19 pandemic and the resulting catastrophic effect. No franchise brand will go unscathed — and the worst may well be still ahead of us. From my perspective, there are two different roads to take as we enter the new world of franchising: 1. Hunker down. Pull back and go dormant until the sun is shining again, and the world has returned to normal (although normal will be redefined — see later in this article). You essentially become the proverbial twig floating in a [...]
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Franchise SEO
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Franchise SEO – A Guide for Optimizing Local & National Search

March 9, 2020|919 Marketing Guides, Franchise Sales and Marketing, Owned Media, SEO | 11 Min Read
Franchise brands face unique challenges when it comes to SEO. Unlike other industries where audiences and demographics are straightforward, franchise brands must consider national and local SEO with completely separate strategies. They also need to target both prospective franchisees, and end consumers who buy from those franchisees. This guide has been developed to help you make sense of the mess that can come about from franchise SEO. Importance of Franchise SEO “Why should I invest in a long-term SEO strategy when I can just buy leads now?” We hear this question a lot. SEO is a long-term play and doesn’t [...]
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