919 Blog

How To Turn Marketing Communications into a Runway for your Business
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919 Marketing Shows How to Maximize Marketing Communications in New Webinar

June 1, 2020|Uncategorized | 3 Min Read

The world is still reeling from the impact of the coronavirus pandemic. Some businesses have chosen to hunker down and wait things out. Meanwhile, others are taking a more proactive approach. As Founder and CEO of 919 Marketing, David Chapman is a thought leader in the world of franchise marketing and has the insight franchisees and franchisors need to cope with these difficult times. Since its founding, Chapman and 919 Marketing have contended with many world events, including Y2K, 9/11, and the 2008 financial crash. Even so, Chapman admits he has never seen anything quite like our current situation. Still, […]

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U.S. Small Businesses Join in Nationwide Virtual Happy Hour

June 1, 2020|Uncategorized | 4 Min Read

Friendly Toast Goes Viral As “#Whiskey Wednesday” Takes Off Raleigh, NC (May 18, 2020) – What started as a fun toast between two franchise industry veterans has evolved into a viral Happy Hour phenomenon as hundreds of businesses coast-to-coast raise a glass each week to toast to  “#WhiskeyWednesday.”  Now, the bourbon drinking business buddies who started the Wednesday night trend during the COVID-19 lockdowns are inviting companies worldwide to lift a glass of their favorite beverage – and lift spirits – to join in the weekly Happy Hour fun. Toast-Turned-Trend “We craved a simple way to connect each week because […]

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Social Media for Nonprofits: The Definitive Guide

June 1, 2020|Uncategorized | 11 Min Read

The world of social media marketing is a difficult one to navigate – even more now than it was before, thanks to COVID-19. As more people turn to social media for information and connection than ever before, nonprofits have an unprecedented opportunity to build their audience and come out the other side of this pandemic going strong. It’s true that social media is a competitive landscape, and that you’ll be fighting to make sure your voice gets heard over both other nonprofits and for-profit businesses. It’s true that some of these businesses might have a head start in their social […]

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CEO Offers Insight and Advice About Small Businesses Impacted by Coronavirus

June 1, 2020|Uncategorized | 4 Min Read

The coronavirus pandemic has sent shockwaves through the economy that have affected every business in America from Main Street to Wall Street. Small businesses have found themselves asking what they can do to hold on in these uncertain times. While there is no magic bullet that can solve this crisis for every industry, there are still steps that we can all take to weather the storm while looking forward. As a trusted thought-leader in the world of franchise marketing for more than twenty years, 919 Marketing works with many small businesses throughout the country and has seen the impact of […]

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Podcast: Show Me the Money…Through Marketing and PR with Graham Chapman

April 17, 2020|Uncategorized | 1 Min Read

When he was younger, 919 Marketing’s VP of Account Services, Graham Chapman, wanted to be a sports agent, like Jerry Maguire. Instead, he became…Graham Chapman, which is good when you consider how well he has helped 919 Marketing’s clients grow their franchises. On some level, every business needs to market itself, and franchises are no exception. Graham provides some good info on the franchise marketing front in his recent appearance on host Wes Barefoot’s podcast called Path 2 Freedom. Listen Here: Path 2 Freedom Podcast with Guest Graham Chapman

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Coronavirus Breeds New Franchise Marketing Opportunities

March 22, 2020|Uncategorized | 12 Min Read
Let me start by saying our personal and professional worlds have been turned upside down by the COVID-19 pandemic and the resulting catastrophic effect. No franchise brand will go unscathed — and the worst may well be still ahead of us. From my perspective, there are two different roads to take as we enter the new world of franchising: 1. Hunker down. Pull back and go dormant until the sun is shining again, and the world has returned to normal (although normal will be redefined — see later in this article). You essentially become the proverbial twig floating in a [...]
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Franchise Sales Is Harder Than Ever. What Now?

December 10, 2019|Uncategorized | 6 Min Read

Whether your franchise sales are breaking records or flatlining, you are reading this article because you see room for improvement. Your optimism and dedication sit beside the grim reality of today’s franchise sales market. A robust franchising landscape driven in part by the Great Recession now faces market forces and unprecedented numbers of competitors that compete for a dwindling number of leads. There are 3,800+ franchise brands and 300 new franchise brands enter the market every year according to FranDATA. And for the foreseeable future, you will find yourself selling franchises in a buyer’s market. Less than ideal? Certainly. An […]

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919 Marketing Awards Public Relations Scholarship to NC State Senior

December 2, 2019|Uncategorized | 3 Min Read

Newly Created Scholarship Program Helps Train Students for the “Real World” of PR (November 25, 2019) – 919 Marketing, a public relations agency recognized as the fastest-growing PR firm in North Carolina, announces the winner of the inaugural 919 Marketing Scholarship Fund.  Rebecca Bowes, a public relations major at NC State University, won the $919 dollar scholarship along with a Summer 2020 internship at 919 Marketing for her essay forecasting future trends in public relations. “We are thrilled to award our first ever scholarship to Rebecca who has a real grasp of public relations and the future of our industry,” […]

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919 Marketing Recognized as America’s-Fastest Growing Franchise PR Company

December 2, 2019|919 News and Awards, Uncategorized | 3 Min Read

Agency Experienced Impressive 100 Percent Growth Rate RALEIGH, N.C. – (August 2019) – 919 Marketing is proud to be recognized as the fastest-growing franchise PR firm in the country. The company is ranked for the third time on the Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The multimillion-dollar agency located just outside Raleigh, North Carolina, experienced an explosive three-year growth rate of 100 percent. Unlike some franchise supplier rankings where companies are ranked based on insider relationships, fuzzy evaluation criteria or a “pay-to-play” scenario, the Inc. 5000 rankings are based on audited financial statements […]

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Franchise Marketing: The Ultimate Guide to Market Franchises

November 20, 2019|Uncategorized | 12 Min Read

Franchisors telling brand stories to attract and retain customers and award more franchises Intro The nearly 750,000 franchises located in the United States, comprise more than 300 business format categories, in various sizes, in hundreds of locations. Clearly, franchising has become a critical driver of the U.S. economy and a consistent, reliable and convenient option for franchisees and consumers alike. Despite these win-win benefits, many franchises struggle to navigate the confusing landscape of multiple marketing platforms and service providers. Not only that, but factors like message ownership, geographic differences, and budget allocation can make the journey toward a cohesive marketing […]

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