Franchise Development
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Six Reasons Why It’s Getting Harder And More Expensive To Hit Your Franchise Sales Goals
- You are losing qualified leads every day without even getting the chance to have a conversation.
- Franchising is full of copycat franchise development marketing campaigns.
- There are too many dogs (brands), not enough dog food (leads).
- Franchise prospects are confused and overwhelmed, and their trust in companies is at an all-time low.
- Most franchise development teams are confused when evaluating franchise marketing service providers.
- There is no silver bullet solution or shortcut to franchise development marketing success.
919 has been a fantastic addition to our franchise development marketing strategy. Their strategic approach to content creation through 919 Insights is a major differentiator. We have had multiple franchise candidates mention the content they came across in their search, and most recently, we had a franchisee join our brand after doing research about starting her own spa business. The resources she found in her search were resources housed on our franchise development website that 919 had created. After realizing what she was reading was coming from a franchise opportunity, she requested to learn more and ultimately decided on our path versus her own. It’s never been more important to have a diversified and wide approach to franchise development marketing strategy, and 919 has the tools and knowledge to assist you in that.”
Chief Growth Officer, MASSAGELUXE INTERNATIONAL, LLCBrand Experience
Franchise Development Services
Data Analytics to Make Smarter Decisions
Franchise Lead Generation:
- Organic Franchise Lead Generation/SEO
- Paid Franchise Lead Generation
- Search
- Social
- Display
- Programmatic
- Franchise Portals
- Advertising
- Multi-Unit/Multi-Brand Lead Generation
- Resale Marketing
- Franchise Sales Support
- Franchise Report Development
- Lead Nurturing
- Lead Appointment Setting
Paid Brand Awareness Campaign:
- Paid
- Earned
- Owned
- Media Relations
- National Media Relations — Web, Broadcast, Print
- Trade Media Relations — Industry and Franchising- Web, Broadcast, Print
- Regional Media Relations — Web, Broadcast, Print
- Local Market Media Relations — Web, Broadcast, Print
- Website Design and Development
- Organic Social Media Management
- Online Reputation Management
- 24/7 Performance Dashboard
(2:26 minute video)
919 Insights — the franchise industry’s first and only AI-powered data analytics platform that identifies the exact topics your franchise candidates are searching for online as they evaluate franchising opportunities.
Join our family of franchise brands and shift your franchise development marketing programs
from “I think” to “I know” what success looks like.
Our five-step approach to successful, cost-effective franchise lead generation
We get sales. We love sales. We use marketing to sell, not hide behind soft, unmeasurable goals. We come from companies where sales and marketing worked together to drive shared results.
Develop a measurable franchise development marketing plan up front.
The plan must set a shared expectation of what success looks like. It will establish clear goals that are easy to measure and fully support your franchise sales goals. There will be a detailed roadmap of action items, timelines, budgets, and responsibilities. There is a greater focus on franchise sales, content strategy, and content development than a traditional marketing plan.
See how we developed the winning marketing action plan for Rosetta Stone.
Stop wasting time and money guessing what programs are driving leads for you.
The 919 Insights platform shows franchise teams exactly what types of content are (and are not) driving leads for your brand and the competition based on real actions taken on your franchise development website and social media channels.
Drive more qualified leads directly to your franchise sales team versus simply buying over-shopped “leads” from portals and list houses or running expensive and short-lived ad campaigns.
Build trust with top-of-the-funnel prospects visiting your website and social media pages.
Develop compelling prospect-focused content that informs, educates, nurtures, and builds confidence in your brand and their decision to bolt their current reality for a new journey. If you haven’t developed your sales content from the prospect’s point of view, your chance for success is shrinking by the day. We can tell you exactly what content needs to be created and marketed based on our 919 Insights audit.
Create content that candidates trust when making decisions throughout the buyer journey.
Whether it’s generating national media coverage in the media outlets your prospects trust, day-in-the-life franchisee videos, brand profile videos, infographics, self-paced webinars, local online reviews, rewards, satisfaction surveys, CEO thought leadership stories, customer stories, e-marketing, direct mail, texting programs, we do it all based on your needs.
Create your own franchise development lead pipeline — reduce dependency on “renting” access to franchise candidates.
As prospects move down the sales funnel, they seek different kinds of content about your brand to compare against other options they are considering. Aren’t you getting tired (and worried) that you are totally dependent on social media channels, portals, list houses, and brokers to feed your franchise development sales funnel?
Not only are the leads expensive, they are often poor quality and being worked by multiple franchise brands at the same time. Even worse, the leads are flowing only as long as you are spending money, and your precious marketing dollars are going toward making their pipeline stronger, not yours.
Watch a 10-minute pre-recorded webinar on how to create and measure franchise development marketing programs and see how Red Bull built a global brand by creating their own marketing channel.
How much is your “rent but never own” approach to franchise lead development costing you?
The timeshare approach to franchise development leads is outdated. Smart franchise brands are creating their own marketing channel to generate and nurture lower-cost, higher-quality leads.
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