Franchise Public Relations
Franchise PR That Fuels Growth
Today’s reality — franchise candidates place great value on the opinions of third-party media experts. They view news as 12 times more credible than advertising.
At Fish 919, our franchise PR programs are engineered to do more than just generate buzz. We build trust, establish authority, and drive qualified leads through strategic media placements that tell your story in the outlets your prospects actually read and trust.
We’ve been in the trenches of franchise development for over 20 years. We know what makes headlines and what moves the needle.
We Strategically Tell Your Franchise Story
We Find The Right Story
Through discovery and immersion within your brand, we uncover the story is that is worth telling — and selling.
We Build The Story
This is where the narrative takes shape. We craft the story into something worth reading, sharing and investing in.
We Share & Shape The Story
Where ROI meets story. We launch the campaigns across multiple channels and optimize them over time. We track and adjust as the story evolves and creates moments that actually move people.
Recognized as the Best Franchise PR Agency in the Country
We realize there are plenty of franchise PR firms to consider, and that most firms tend to sound the same in a new-business pitch.
To add to the confusion, it’s relatively easy to secure awards and favorable franchise industry supplier rankings based on insider relationships and “pay to play” programs.
On the other hand, Forbes’ recent ranking of America’s Best PR Agencies was solely based on nationwide interviews of franchise brand decision-makers regarding their experience with franchise PR agencies.
Our success is based on the success of our clients. And that mutual success is what led to Fish 919 being recognized as the best franchise PR firm in America, and the fastest growing franchise marketing firm in the country by the INC 5000*.
We generate franchise brand stories that are seen, heard or read by more than one million people every day
Franchise PR Success Isn’t An Accident
We’ve identified 11 factors behind lackluster franchise PR results.
- No strategic PR plan in place outlining agreed upon target audiences, messaging, goals, and measurement.
- Short runway to evaluate success.
- No message alignment.
- Underfunded from the start. Spending too little money (not investing enough hours).
- Lack of C-level buy-in.
- Unresponsive corporate spokesperson and franchisees.
- Pushing stories that will never be covered by the media.
- Bad agency performance/relationship. Junior staff, unmotivated, asking you for ideas, not getting your business, not proactive, no plan in place, etc.
- One-off PR opportunities. PR is not one-and-done. PR is a marathon, not a sprint. Continuous PR campaigns build brand loyalty over time. One-and-done campaigns don’t have lasting power.
- New management team or key personnel changes on either the client or agency side.
- Not fully integrating PR into franchise development. Marketing and PR shouldn’t live in silos. Aligning messaging across all channels delivers your brand story to your prospects in a way that is the most impactful and drives real conversions.
I’ve never worked with a brand that has enjoyed such consistently strong TV interviews by members of the staff. You are obviously doing a great job of coaching these individuals prior to their appearance to look like rock stars, and I’m confident that will result in a strong perception of the quality of the chiropractic team by consumers in these markets. Which means higher sales… Which means more money to spend on PR!I am thankful for the wonderful relationship we have with Fish 919 and for the excellent work that you all do to help us achieve greater levels of success.”
VP of Marketing, The JointBrand Experience
What Do Successful Franchise PR Programs Look Like?
National Brand Credibility
Using media coverage to elevate and promote your franchise brand on a national stage. Franchise reputation management/crisis communications services can also minimize the impact of bad news.
Franchise Development
National business media coverage to reach and impact potential franchisees looking for their next career transition.
CEO Branding
Turning your CEO/Founder into the leading industry thought leader — while elevating the brand.
Crisis Communications
Things aren’t always sunshine and rainbows. When dark clouds appear, we help you navigate the shark-infested waters and steer your franchise brand back to a place of credibility and trust.
Franchisees as Local Experts
Using media coverage in local markets to position franchisees as local experts — drive more people into their stores, help them grow their business. Grand Openings and system-wide campaigns.
The Fish 919 staff is constantly thinking outside of the box, and are very easy people to work with on a day-to-day basis. They are hands-on, hardworking, and go above and beyond the scope of what they are supposed to do. No question that they have exceeded our expectations!”
Wayback Burgers, VP MARKETINGIt’s time to take your franchise PR efforts to the next level.
Fill out the form, and a member of our team will be in touch to get started.
We look forward to working with you.
