Franchise marketing is full of buzzwords, broken funnels, and disjointed strategies. At Fish 919, we cut through the chaos and get to the root of what’s holding franchise brands back. Here are the five most common (and costly) problems we solve for growing franchise systems:

Plenty of leads, but few serious candidates.

If your pipeline is full but your sales team is drowning in unqualified leads, you’re not alone. Many brands mistake lead volume for progress.

At Fish 919, we focus on intent. We use data-backed targeting, optimized content, and high-performance multi-channel strategies to attract the right prospects who are financially qualified, culturally aligned, and ready to move forward.

The result? Fewer tire-kickers. More deals.

When everyone is “fast-growing” or a “proven model”—no one is.

In a crowded franchise marketplace, generic claims just don’t move the needle.

We find and amplify the real story that shows why your brand stands out and why your opportunity is different. From brand positioning and storytelling to website copy and media coverage, we craft messaging that breaks through the generic clutter and resonates with serious candidates.

PR, SEO, paid search, and your website aren’t telling a consistent story.

Disconnected strategies lead to confusion, lost leads, and wasted money.

We integrate every channel—PR, digital, SEO, paid media, content, and web—into a single, cohesive marketing strategy. Every media channel reinforces your unique value proposition, guiding prospects smoothly through the funnel with a brand story that’s consistent, credible, and conversion-focused.

Your franchisees don’t feel the impact of your branding or local marketing efforts.

National branding only works if it translates to local success.

We build and execute scalable local marketing programs that empower franchisees to win in their markets. From local SEO and paid search to grand openings and reputation management, we bridge the gap between branding and franchisee success.

Brokers and portals can be helpful, but relying on them as your primary lead source puts your brand’s growth in someone else’s hands. Worse, you risk attracting prospects who don’t understand or value what makes your brand unique.

We help you take back control with direct-to-prospect marketing & PR strategies that build your pipeline with qualified leads and elevate your brand above the competition.