The Challenge

Create a public relations campaign positioning Great Clips salons as the quick, convenient back-to-school haircut destination and drive brand awareness nationally and locally.

How We Helped

919 helped create and implement the national and local market #MoreMinutes PR campaign, awarding people throughout the nation with random acts of kindness to save them time and money during the busy, back-to-school season.

In 50 key markets, we developed individual PR campaigns where the local salon helped a person or group in need. We got media in each market to tell the story of how the local Great Clips salon gave back to the community.

In the crowded back-to-school space, Great Clips rose above all competitors as the back-to-school haircut destination that saves people time and money.

How We Made The Numbers Work

919 Marketing landed press coverage in 48 of 50 target markets, totally surpassing client expectations and delivering a 10:1 ROI. The campaign landed $5 million dollars’ worth of media coverage, with the message reaching more than 100 million people.