Our Big League Experience Leads To Real Insights And Big Ideas
We earned our stripes working in the newsrooms of major national TV networks, the boardrooms of the largest international advertising and public relations agencies, and within the brand marketing departments of the some of the world’s largest brands.
Our award winning staff of marketing strategists, TV and print reporters, and social media trailblazers are seasoned experts, providing you with the content marketing firepower you need to excite, motivate and engage your customers and prospects. But at the end of the day, what really sets us apart is our ability to generate big, breakthrough ideas to differentiate you from the pack.
Meet The People Driving The Numbers
CEO & Founder
EVP, Director Of Content
VP, Account Services
VP, Account Services
Account Manager And Platforms Manager
Director, Video Services
Senior Media Strategist
Senior Content Strategist
Accounting And Operations Manager
Director Of Digital And Social Media
919 Marketing Company Profile
Formed in 1996 and headquartered just outside of North Carolina’s Research Triangle Park and the capital city of Raleigh, 919 is a national content marketing agency with a proven track record of helping companies increase revenue, create a competitive advantage and improve marketing results.
Our clients include startups, emerging growth companies and Fortune 500 corporations — from high-tech to health care, hair care and elderly care.
We provide high-powered strategic planning, public relations, social media, digital marketing, direct marketing and full creative capabilities — each utilizing proven processes refined over hundreds of client engagements.
We Make The Numbers Work For Our Clients
Most agencies dance around the numbers that matter and are much more eager to talk about the size of your budget or their monthly retainer, than discussing
measurable goals and creating shared expectations.
At 919 Marketing, we insist on setting clear marketing program goals that dovetail and directly augment the numbers you are paying for – top line revenue, market share, brand impressions and preference, franchise unit growth, etc. If the expectations aren’t set up front, it’s hard to evaluate our mutual success.
It all begins with the development of a collaborative, research validated content marketing plan using our trademarked LINK® Planning Process. Implemented for more than 100 companies to date, LINK® enables 919 Marketing and internal client teams to develop the winning marketing action plan based on shared expectations and measurable goals.
Are Your Franchise Marketing Results Just Not Adding Up?
marketing campaigns for franchise brands.
Check out our franchise marketing services.
We work with a deep roster of franchise brands, from emerging companies to category leaders.
- To sell more franchises
- Help franchisees grow their local businesses
- Accelerate national brand awareness, interest and engagement
- Ensure that your brand strategy and messaging are aligned for success
business and marketing industry media and have written regular
guest columns for American City Business Journals and franchising media outlets.
Most importantly, our work wins awards for our clients: a national Telly, One Show Award, Addy Awards, several Davey Awards and a roster of national public relations awards.
coverage for a Texas grand opening for Doctors
Express (American Family Care).
How Can We Help You?
Our Founder’s Take
I was destined to be a marketing guy – particularly after my dream of becoming a major league baseball player fizzled away in college.
I started as an account executive at a small ad agency right before I graduated college. I moved on to a larger agency and in a few years decided that since I was the smartest guy in the room (as do a lot of 24 year olds) it was time to open up my own shop called the Chapman Group.
While the agency was profitable, I quickly realized just how little I really knew and sold the business and join a national media publishing firm. I got to know the publishing industry from the inside out, and left with a deep understanding of how advertising and editorial content can form a powerful and profitable connection.
I then spent nearly a decade working for the Interpublic Group, the largest agency network in the world. This was a true “Mad Men” culture, working on multi-million dollar budgets with brand managers and sports marketing directors (and yes we drank martinis regularly at lunch) at some of the largest consumer products groups in the world, including Nabisco, Hanes, Unilever and RJ Reynolds.
While there I met a colleague from Booz Allen Consulting Group who shared my passion for creating breakthrough brand strategies. He and I created a strategic planning process (I later coined it LINK when I started 919 Marketing) that we have now used with over 60 companies, including The Rosetta Stone brand repositioning project.
I moved to Raleigh NC and started 919 Marketing in 1996. Along the way I have also served as an outsourced EVP Marketing for a national technology company and CEO USA Operations for a global professional services firm. I have also been a guest business columnist for the American City Business Journals and served on the American Marketing Association’s New Products Awards Panel.
Why did I start 919 Marketing?
I was ready to create a world class agency of my own. I never lost my entrepreneurial passion, freelancing with smaller companies throughout my career. And I was lucky enough to learn from the some of the sharpest minds in the industry during my corporate, publishing and agency careers.
We just celebrated our 20th birthday, yet we still approach each assignment with an underdog mentality – it’s the juice that makes us work faster, smarter and longer. It makes us stronger, better and more innovative.
Funny enough I never became the smartest guy in the room – but I’ve hired a few of them along the way.
The recipe for future success
Listen to our customers, take great care of our most important people, embrace change, master technology and continuously up our game.