Our approach to nonprofit SEO is best explained by using the analogy of a three-legged stool.
We start the process with a technical SEO audit using our proprietary 919 Insights platform –we analyze your website (and your top competitors/alternatives) page traffic, duplicate content, top performing keywords, and topics, and even uncover topics that you nor your competitors are leveraging to drive traffic.
We then provide you with a comprehensive report detailing page by page content refinements, information architecture improvements, navigational upgrades and the top 28 pieces of content needed to maximize brand awareness, engagement, and conversions.
Once the website is structurally sound and a data validated content strategy is in place, we place a priority focus on optimizing the content you have on the site today and creating the content needed moving forward to achieve organic search engine rankings.
The ongoing content includes blog content (written, digital, infographics, etc.) and digital PR coverage to generate backlinks from high value media outlets.