The 919 Marketing approach to nonprofit PR – make it easy for news media to tell your most compelling human-interest stories to their viewing audience.
Whether you are an emerging nonprofit organization or a well-established governmental agency, sustained media coverage elevates brand awareness and interest, and boosts brand trust and validation via third party endorsement.
In the span of two years, we generated more than $30 million in “earned” (free) local, statewide, and national media coverage for North Carolina based nonprofit organizations promoting the good deeds of great causes. We have well established reporter relationships and a proven track record of generating media coverage with the most sought-after media outlets in the country.
Our PR practice is led by former investigative reporter Sue Yannello and includes a powerhouse roster of former TV and digital reporters and executive producers who understand how to identify your highest potential media stories and pitch them to the decision makers in newsrooms.
The range of 919 traditional and digital PR services includes developing customized reporter databases, creating custom pitches and media alerts, crafting press releases, comprehensive media training, direct reporter pitching, crisis communications and full PR program reporting via our interactive media showcase platform.