Archives

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Forbes Ranks 919 Marketing as Top PR Firm

November 21, 2020|919 News and Awards, Public Relations | 3 Min Read

919 Earns Highest 5-Star Ranking Based on Client Surveys 919 Marketing is proud to be recognized as one of the nation’s top PR firms by ranking on Forbes’ prestigious 2021 inaugural list of America’s Best PR Agencies.  The company competed against thousands of national PR firms to earn this coveted honor. Forbes partnered with market research firm Statista that surveyed more than 12 thousand experts and 20 thousand customers who nominated more than 5 thousand firms.  The list was narrowed down to the top 200 PR agencies. 919 Marketing received the highest five-star ranking. “919 Marketing is thrilled and honored […]

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919 Recognized on Franchise Today Podcast

June 18, 2020|Franchise Sales and Marketing, Public Relations | 1 Min Read

919 Marketing got serious props from Pete Baldine, President of Moran Brands, during his recent guest appearance on the Franchise Today podcast. Pete thanked 919 Marketing for getting 18 of his automotive-repair franchise locations on several television news networks through our PR services. The news segments promoted how his franchisees were using advanced sanitizing techniques and customer care during the COVID-19 pandemic, including pickup and delivery services. Thank you for the shout-out, Pete! You can listen to the full Franchise Today episode here.

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919 Marketing CEO David Chapman Reveals 5 Marketing Strategies You Need for the Next 90 Days

June 11, 2020|919 Marketing Guides, Franchise Sales and Marketing, Public Relations | 2 Min Read

It can be difficult for even the biggest companies to know how to react in a crisis. How a company chooses to confront a crisis, big or small, speaks volumes about both the company and its leadership. It turns out there are still many steps proactive companies can take to maintain momentum and improve their market share during difficult times. These opportunities to improve market share were the subject of the latest webinar by 919 Marketing CEO and Founder, David Chapman. David and 919 Marketing boast more than 20 years’ experience in the world of marketing, with over a decade […]

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Podcast: Show Me the Money…Through Marketing and PR with Graham Chapman

April 17, 2020|Earned Media, Podcasts and Webinars, Public Relations, Uncategorized | 1 Min Read

When he was younger, 919 Marketing’s VP of Account Services, Graham Chapman, wanted to be a sports agent, like Jerry Maguire. Instead, he became…Graham Chapman, which is good when you consider how well he has helped 919 Marketing’s clients grow their franchises. On some level, every business needs to market itself, and franchises are no exception. Graham provides some good info on the franchise marketing front in his recent appearance on host Wes Barefoot’s podcast called Path 2 Freedom. Listen Here: Path 2 Freedom Podcast with Guest Graham Chapman

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919 Marketing Recognized as America’s-Fastest Growing Franchise PR Company

December 2, 2019|919 News and Awards, Earned Media, Public Relations | 3 Min Read

Agency Experienced Impressive 100 Percent Growth Rate RALEIGH, N.C. – (August 2019) – 919 Marketing is proud to be recognized as the fastest-growing franchise PR firm in the country. The company is ranked for the third time on the Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The multimillion-dollar agency located just outside Raleigh, North Carolina, experienced an explosive three-year growth rate of 100 percent. Unlike some franchise supplier rankings where companies are ranked based on insider relationships, fuzzy evaluation criteria or a “pay-to-play” scenario, the Inc. 5000 rankings are based on audited financial statements […]

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Hook the Media: How To Tell Franchisee Stories

May 12, 2019|Earned Media, Public Relations | 2 Min Read

Your business is booming; revenues are up, employees are happy, but there’s still something missing. Or maybe things are a little slow right now and you’re struggling to get people engaged with your brand’s concept. Whichever boat you are in, keeping an eye toward a solid Franchise PR strategy is key, so it may be time to take the next step toward long term success. We’re talking about increased brand visibility and presence in the media. You may think sending out a couple press releases about your business will do the trick – talking about the best your business has […]

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The Press Release is (Almost) Dead

May 12, 2019|Earned Media, Public Relations | 3 Min Read

We continue to churn out press releases every day here. But, I can promise you this: We do not need a press release to get coverage.  In fact, the press release doesn’t have anything to do with the placements our clients receive. I think the press release is on its deathbed, actually.  I am by no means the first person to make this statement: Peter Shankman, Ad Age and many other really smart PR pros have long ago bid their farewell to the traditional press release. I don’t think I’m going to be attending the funeral of the press release any time this […]

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PR Technologist: Why You Need One

May 12, 2019|Earned Media, Public Relations | 4 Min Read

(And for up-and-coming PR Pros, why you need to be one) Image courtesy of: http://authenticblogging.wordpress.com/ Many of the biggest stories in the last year broke on Twitter first – Whitney Houston’s death, the raid on Bin Laden’s tomb and the verdict in the Amanda Knox trial. Press releases aren’t just for journalists anymore – they help keep your website fresh with content. Many journalists respond better to pitches via Twitter and/or Facebook than email. A story on television is nice, but it’s even better when there’s an online story to go with it. Why? For search engine purposes, of course! The list […]

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“Why Your PR Isn’t Working” Series: It’s not newsworthy.

May 12, 2019|Earned Media, Public Relations | 3 Min Read

This may seem obvious on the surface, but it is surprising how many business people do not really understand what it means for a story to be worthy of mainstream press coverage. You get too swept up in your day-to-day life, excited about what you’re working on and forget how it applies to the rest of us.   It’s great to love what you do, but in order to get it covered by the local television stations or newspaper, you need to think outside of your own world. To know what makes something newsworthy, check out the standard seven criteria for “newsworthiness.” Or, ask […]

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How to Streamline Communications

May 12, 2019|Earned Media, Owned Media, Public Relations | 3 Min Read

Remember the 1990’s?  You know – when the height of technology meant you could download the new Bare Naked Ladies album from Napster with your cool, new dial-up internet connection… as long nothing else was open and the stars were perfectly aligned? Fortunately, computers can handle a lot more data nowadays, but us humans haven’t evolved quite so quickly.  My rough estimate is that the average person’s capability to take in messages is about that of an old school floppy disk. It’s our nature – we’re easily overwhelmed with data and messages. That’s why it’s so important to keep your messaging consistent. What’s the biggest road block to […]

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