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Social Media for Nonprofits: The Definitive Guide
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Social Media for Nonprofits: The Definitive Guide

June 1, 2020|919 Marketing Guides, Owned Media, Social Media | 11 Min Read

The world of social media marketing is a difficult one to navigate – even more now than it was before, thanks to COVID-19. As more people turn to social media for information and connection than ever before, nonprofits have an unprecedented opportunity to build their audience and come out the other side of this pandemic going strong. It’s true that social media is a competitive landscape, and that you’ll be fighting to make sure your voice gets heard over both other nonprofits and for-profit businesses. It’s true that some of these businesses might have a head start in their social […]

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franchise executive leveraging social media tools
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Many franchise development execs aren’t leveraging PR and social media to increase franchise business margins and improve close rates

May 12, 2019|Franchise Sales and Marketing, Owned Media, Social Media | 2 Min Read

We work with a lot of new business franchise executives and have noticed a wide range of perspectives regarding the use of marketing, and particularly PR as a critical component of company growth. I can reference multiple times where our PR efforts have led to an immediate, direct increase in sales leads and conversions.  However, that’s selling short the power of effective PR programs. PR shouldn’t be solely judged on the number of qualified leads flowing into the lead pipeline. This is a misguided perspective, where portals, national advertising, PR, direct mail, telemarketing or the slew of other marketing tools out […]

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graph of results getting better between two hands
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Boost Franchise Social Media Results

May 12, 2019|Franchise Sales and Marketing, Owned Media, Shared Media, Social Media | 6 Min Read

The social media craze has boxed many franchisors into a corner. To date, lots of time and money has spent with mixed results.    No longer is the importance of social media marketing in question. Today, most franchisors are focused on choosing the right tactics from the evolving list of options. FIRST, BUILD THE ROADMAPWhen going on a vacation, you don’t leave without a roadmap for how to reach the final destination or without plans for specific vacation activities. The same is true for a social media marketing program. It should come as no surprise that social media success begins […]

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Social Media Marketing: Is It Really That Important?

November 14, 2017|Owned Media, Shared Media, Social Media | 4 Min Read

All day long, I’m checking Facebook, Instagram, Twitter and LinkedIn. It’s part of the job here at 919 Marketing. I wish I could say I had time to check in with my wife and kids while surfing social media, but there’s usually no time. So, every evening on my drive home from the office I call my wife to check in.  Our conversations range from a detailed report of how everyone’s day went to, “When you get home, the kids are your problem!” That’s usually followed by, “They’re finally quiet because I just let them use their iPhones so I could finally enjoy some […]

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