How We Helped
Using our exclusive data analytics platform, we identified the exact topics driving young families to the nc529.org website and social media platforms, what content was actually being viewed (or ignored), and what topics led people to opening up a NC 529 account.
This intelligence was based on actual online behaviors of their thousands of daily website visitors and visitors to competitive 529 Plan websites.
Based on the 919 Insights findings, 919 created and produced all broadcast, digital and native advertising and negotiated and placed all media in house.
Earned Media: (Public Relations)
919 quickly established the NC 529 Plan spokespeople as local, statewide, and national thought leaders via sustained free broadcast, online and print media coverage.
919 accelerated both audience growth and engagement with North Carolina parents across a roster of social media platforms – organic and paid content.
A full roster of website content was needed to fully maximize the recommendations from the 919 Insights analysis.
919 has also developed a library of NC 529 Plan videos for parents, relatives, kindergarten, and elementary school counselors and more.