Franchise Branding for Golden Corral

The Challenge

Golden Corral is an amazing brand with a menu of powerful brand stories waiting to be told, like the Florida-based franchisee with more than 30 locations who grew up with nothing and now feeds 2,500 in his hometown of Tampa for free on Thanksgiving. We were hired to connect those powerful brand stories with consumers and franchise candidates alike.

How We Helped

We began our relationship with our trademarked LINK® planning process, uncovering a deep roster of corporate and franchisee stories. We then developed a comprehensive PR and social media program with clear goals and metrics to measure our success.

Our work includes driving media coverage at the company’s nonprofit Camp Corral, various consumer based initiatives, national media coverage around topical restaurant storylines, social media activities supporting franchise development efforts and much more.

How We Made The Numbers Work

We have consistently generated a 20:1 ROI on our media relations program. We have secured feature stories on FOX News, The Wall Street Journal, Nation’s Restaurant News, CNN, AP Wire and literally hundreds of TV and print hits across the country.