How We Helped
Talk It Out Pledge Card:
919 introduced a downloadable pledge card for both parents and teens (different pledges) to sign and discuss with each other. The parent pledge card lists 5 promises to their teen and the teen card has 5 promises the teen makes to parents.
Using our exclusive data analytics platform, we identified the exact topics driving parents, High School leaders and teens to the website and social media platforms, what content was actually being viewed (or ignored), and what topics led people to become brand advocates and download a pledge card.
Based on the 919 Insights findings, 919 created and produced all broadcast, digital, OTC and native advertising and negotiated and placed all media in house.
We have also negotiated and implemented sports team sponsorships across the state and secured endorsements from high profile coaches.
Earned Media: (Public Relations)
919 quickly established select spokespeople as local, statewide, and national thought leaders via sustained free broadcast, online and print media coverage.
919 accelerated both audience growth, reach and engagement with North Carolina parents and teens across a roster of social media platforms – organic and paid content.
A full roster of website content was needed to fully maximize the recommendations from the 919 Insights analysis. We also have developed a roster of blogs, infographics, and videos to use in social media and digital usage.