National Branding Success for Beef Jerky Outlet
While company owned stores were performing well, the brand was hungry for national third party endorsement and validation of the first ever retail franchise devoted almost exclusively to selling more than 200 types of jerky.
How 919 Helped
919’s scope of work includes driving sustained national media coverage, supporting the franchisee network with local content marketing activities including PR and social media, developing the brand’s positioning and producing an entire roster of advertising and sales support materials, direct marketing, national social media for both franchise development and consumer engagement, and more.
How We Made the Numbers Work
Working closely with the sales development team, 919 contributed to generating more than 700 qualified sales leads. The brand has exploded, growing from five to more than 105 locations in less than two years.