
Is Your Story Newsworthy?
There’s no denying that the media industry has changed in the last decade. The entire industry has been turned on its head, in many ways for the better. Today, newsrooms are smaller while the sea of news and content is overflowing. What hasn’t changed is what makes a story newsworthy. It’s interesting to me that through the years, the characteristics of what is “newsworthy” haven’t changed. In fact, they’ve only become more important. (In fact, when doing media training with clients, we haven’t even had to change this part of the sessions.) If you want coverage for yourself, company, product, […]

3 Lessons We Learned in Client Management: Wizard of Oz Rejected Our Clients and Their Little Blog Too
We all jumped over the rainbow with joy when we thought we landed our clients on a huge national TV show, a TV daytime talk show starring one of Oprah’s favorite sons who grew up to be a doctor. A famous doctor named Oz. All was well and we were off to see the wizard until a producer had noticed that our lovely couple from Kansas had already been on another network TV show sharing their story and because of that – she nixed us from the show. Our hopes of landing our client on a big network show? MELTING, […]