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919 Marketing Wins Three Prestigious Video Awards

July 30, 2018|Earned Media, Owned Media | 4 Min Read

Telly Awards Solidify 919 Marketing as Video Giant Taking Home the Tellys We are very proud to have brought home three Telly Awards for exemplary use of video. This prestigious competition pits top production companies, ad agencies and television stations against one another in a head-to-head showdown. This is 919 Marketing’s 4th Telly Award and officially solidifies our presence as a video production powerhouse. This year, 919 Marketing won the Silver Telly Award in the General Institutional/ Corporate Image category for a video created for Window World, America’s largest replacement window and exterior remodeling company. This award-winning videoshowcases Window World’s Veterans Airlift Command, which […]

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How Public Relations Drives Franchise Sales

August 18, 2017|Earned Media, Public Relations | 3 Min Read

While there is no roadmap to creating a top-notch business, franchise marketing and franchise sales can drive visibility and profitability, putting your business on the road to success. A good PR firm can help secure the media coverage your business needs to spark growth and boost franchise sales. The key to driving franchise sales is the significant increase in visibility that comes from a story about your business playing on TV stations and appearing in print across the country. American Family Care, an urgent care franchise, saw millions of dollars in franchise sales following stories in USA Today and on NBC Nightly News. […]

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The Lost Art of the Business Relationship

May 22, 2017|Earned Media, Public Relations | 8 Min Read

Looking back, the good old days of marketing weren’t always so good. I got my start in advertising at one of the biggest firms in the country in 1986, hardly the Stone Age, but I tend to think of it as the last gasp of the Mad Men era. Sexism in the workplace was more common than it is today, for instance, and ad execs and clients were still engaging in the weekly two (or three) martini lunch. But I come not to bury the 1980’s and ‘90s. In fact, I’d like to dig up something the corporate world used to treasure: Business relationships. Oh, […]

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Check Out Beef Jerky Outlet Offering Franchise Advice During An Episode of ‘The Profit’ On CNBC

April 11, 2017|Earned Media, Franchise Sales and Marketing | 1 Min Read

Beef Jerky Outlet, the nation’s fastest growing beef jerky retailer, talked with Marcus Lemonis during the recent IFE show while he was filming The Profit. They shared that communication is critical to the success of a franchise brand. The Profit is a hit CNBC show that highlights Lemonis as he works with struggling, cash-strapped businesses to help them improve their situation.   919 Marketing helped Beef Jerky Outlet become one of the fastest growing beef jerky retailers in the nation. Click below to learn more about 919 Marketing servcies. Learn More

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Internet vs. The Alphabet

November 14, 2016|Shared Media | 3 Min Read

By now, likely no one under the age of 80 has escaped a certain four letter acronym– SOPA. Introduced into Congress in October of 2011, the Stop Online Piracy Act was met with instant backlash from the tech-savvy down to the common man.Though we’ve all likely heard of the bill, some may not “get it,” or have been given the opportunity to see what those letters mean. In short, SOPA was designed to protect the rights of industry from online piracy – a company like Paramount, for example, would fall under its protection. SOPA is aimed largely at combating the […]

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The 7 Things Other PR Firms Don’t Want You To Know

October 14, 2016|Earned Media, Public Relations | 8 Min Read

There are a number of myths and false perceptions surrounding the practice of public relations today and many PR agencies would like to keep it that way.  By exposing and discussing several of the greatest kept “secrets of PR”, I hope you will have a clearer understanding of the way PR should be approached and executed to maximize coverage of your organization in your target media. Even the best PR professionals find media pitching unnerving and even scary.There is no getting around it.  PR practitioners need to be phenomenal sales people.  The problem is that very few actually are.  Just like […]

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The PR Mistake Franchisors Often Make

July 19, 2016|Earned Media, Franchise Sales and Marketing, Public Relations | 2 Min Read

Many franchise business development execs aren’t leveraging PR and social media to increase margins and improve close rates. We work with a lot of new business franchise executives, and have noticed a wide range of perspectives regarding the use of marketing, and particularly PR as a critical component of company growth. I can reference multiple times where our PR efforts have led to an immediate, direct increase in sales leads and conversions. However, that’s selling short the power of effective PR programs. PR shouldn’t be solely judged on the number of qualified leads flowing into the lead pipeline. This is a […]

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Why Does Buzz Help Business?

June 14, 2016|Earned Media | 4 Min Read

Marketing consultants are bombarded by daily considerations of What for our clients. What’s the right message? What’s the right channel? What angle do we take so the right people notice what we have to say? Those are all vital questions, the daily essence of what we do. That being said, most people never really consider something much more fundamental – Why it all works. Not the strategic Why as in goal and content development, but a larger, more primitive one. Why does buzz help business at all? Why is getting the right message in the right place at the right time such a valuable thing? There isn’t one simple answer to that question. Like a bad political debate, everyone’s […]

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Is Your Story Newsworthy?

April 28, 2016|Earned Media, Owned Media, Public Relations | 2 Min Read

There’s no denying that the media industry has changed in the last decade. The entire industry has been turned on its head, in many ways for the better.  Today, newsrooms are smaller while the sea of news and content is overflowing. What hasn’t changed is what makes a story newsworthy. It’s interesting to me that through the years, the characteristics of what is “newsworthy” haven’t changed. In fact, they’ve only become more important.  (In fact, when doing media training with clients, we haven’t even had to change this part of the sessions.) If you want coverage for yourself, company, product, […]

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16 Ways to Handle Negative Reviews and Comments

March 3, 2016|Earned Media, Owned Media, Public Relations, Shared Media | 3 Min Read

Every business is at risk of getting negative online reviews or negative comments to a blog post.  Naturally, dealing with those not-so-nice reviews and comments sends anyone into defense mode. After all, it’s our first reaction to defend ourselves (or business or product or service) when delivers a blow. But when it comes to handling negative reviews and comments, there is only choice: Kill ‘em with kindness. If your business, product or service gets a negative review Monitor for mentions of your brand name using Google Alerts or monitoring software like Trackur or Radian6.  This way, you’re one of the first to know when there is […]

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