Strategic Planning

Strategic Planning

Ensure your brand message is linked to the perceptions and buying motivations of the sales channel.

We begin every client relationship with our LINK Franchise Marketing service

Ensure your brand message is linked to the perceptions and buying motivations of the sales channel with our franchise marketing services. 919’s proven LINK® Marketing Service process is how we begin every client relationship with all Franchises.

It all begins with customized worksheets to guide a collaborative, deep dive planning session to uncover internal company perspective on the brand, franchisees, messaging, the competition and customer buying motivations.

LINK then combines services such as market research, franchise deep dive, competitive audits, planning sessions with an internal task force team and the unvarnished perceptions of the sales channel into a devastatingly effective action plan with clear ROI goals before work begins. – Rosetta Stone Case Study-tag as “Franchise Marketing Plan case study”.

The 919 Plan for strategic Franchise Marketing services

  • Pre LINK® planning process worksheets
  • Planning sessions moderated by 919
  • Primary research
  • Secondary research
  • LINK® planning process action plan
  • Competitive analysis reports
  • Communication audits
  • Product development/repositioning
  • Primary research (telephone, online, focus groups, mail, secret shopper)
  • Customer satisfaction surveys
  • Franchisee satisfaction surveys

  Download the Case Study

 

Our CEO David Chapman talks about big ideas